Happy Birthday Restrained Elegance!

I’m not often lost for words (as you can probably tell).

But today’s 18th birthday of my little website-to-help-cover-shoot-costs website leaves me a bit gob-smacked and unsure what to say.

I’ve said a lot of it before- how I never expected the site to turn into a business or to make my living doing this. I certainly think I would have been astonished at the sheer technical progress that we’ve made – from crude scans of slide film to the first digital SLRs to cameras which routinely now deliver results far superior to those of the highest end film medium format cameras of 2001.

We’ve gone from 30 second videos shot on miniDV tape (and thinking that was remarkable- a TV-quality recording from a small box) to 4K footage that equals what Hollywood was shooting on just a couple of years ago. From flaky Jessops-own-brand flash lighting with a recharge time of several seconds to portable studio flat packs capable of overpowering direct sunlight and yet which can be carried in one hand. From tungsten hot lights from the stone age to large LED panels delivering colour-tuneable and dimmable light of delightful quality.

In bondage terms if I’m honest I’ve made less progress, but I’ve still gone from home-made cuffs and ropes from B&Q to tying awesome suspensions and travelling the world with a collection of brightly coloured ropes and heavy metal bondage, locking up 250 of the world’s most gorgeous women.

I think the thing of which I am most proud, though, is this page from the RE maintenance pages (a system written for my by one of my University friends, drafted in as most of my friends have been in one way or another):

This is the list of people who have contributed to the site behind the scenes or behind the camera. In 2001, I would never have thought that I’d have worked with over 50 people on my little website project with them contributing everything from ideas and bondage gear through to their time and energy and even donating material they have shot and paid for because they feel that Restrained Elegance is a safe, respectful environment where their creative output can have a home.

I’m quite shy, terrible at small talk, forget to smile and consequently off-putting on first meeting. People think I hate them. Plus I’m a weapons-grade introvert, so after a few days I shut down and have to go and hide. All of which makes a miracle that we’ve managed to sustain a BDSM community around something I created, really!

That Restrained Elegance is still here today is a testament to the power of the collegaite, collaborative model of doing business. Even if that business is making erotic art.

I prefer photography to drawing BDSM because of the opportunity to collaborate with models. I have some idea how to light and how to frame a shot. I’ve got some idea of how to tie safely in a way that’s relatively flattering. But that’s all for nothing without the skill and technique of a model who knows how to work with that and pose herself towards the camera, with exactly the right sort of sexy-but-scared bondage emotions projecting on her face, putting dynamic tension onto the ropes that translates to eroticism on the screen.

I’ve got some idea of what makes a cool story-line, but nothing beats working together with other creative people in a stimulating location to come up with ideas that are superior to anything we’d have come up with on our own. That’s why the highest point of a very high plateau of good experiences for me are the Restrained Elegance location trips, where we all pool our ideas and have a week-long frenzy of creative output.

And the other thing which I would never have imagined in 2001 is how lovely our members would be. That’s not to say I imagined you’d all be horrid- I don’t think I had any preconceptions. Indeed it was a surprise that there were any people out there who would be interested enough to sponsor the creation of more BDSM erotica. I don’t think I expected to meet so many people, discover that so many couples enjoy the site together, find people whose exposure to the site led them to explore BDSM in their personal lives, maybe even catalysed them to realised that they were kinky.

I really didn’t expect so many of them to turn out to be photographers, authors, artists and film-makers, either. If you’d suggested to me back in 2001 that my future fetish model wife would be travelling the world working with people who have been members of the site at one time or another, I’d not have believed it.

Well today is the first day that the website might be older than some of its members, and that’s a huge privilege and responsibility. We’ve got two big location trips coming up, and we’re adding more sets to the total created by the Restrained Elegance collaboration. We’ve got a new contributor, Drago Bee, whose work you will be seeing here over the coming months and hopefully years (Ariel will tell you more about that in her piece on the site’s birthday).

As always, this is only possible because YOU support it. The money you choose to pay to us goes directly to making more BDSM erotica (literally: 80% of the site’s turnover goes straight back out on shoots, models, locations and equipment. The rest allows me to eat and keep a roof over my head while I manage all this creative effort from so many people). Restrained Elegance will keep going so long as you think our output is good enough to support. Maybe another 18 years, who knows? I hope so!

Hywel

KinkyElephant.com update – invitation only

Hi Everyone

A few months ago I created KinkyElephant.com, a social media “instance” on a network of Federated social media sites called Mastodon. My intention was to provide a space for fetish producers, models, amateur photographers and fans to meet and post which would be safe from shut-down by corporate social media operators like Tumblr and Twitter.

Well, this week Tumblr dropped the news that they were banning all non-work-safe postings. And in the two days since that happened, membership at Kinky Elephant has exploded.

In one way this is great. But I’m paying for KinkyElephant’s hosting out of my own pocket, and the numbers risk overwhelming the server. I don’t mind paying some of what is effectively YOUR money from RestrainedElegance.com and SilkSoles.com purchases to provide a social space for us, but I can’t afford to take over the whole of sexual Tumblr as a public service.

I’m upgrading the hosting plan for the instance, but I’ve had to temporarily suspend public sign-ups for the service whilst we decide what to do.

What I would like to do is to revert to the original plan of providing a space for bondage and kinky people to post. Everyone can follow what we post from other instances – for example, from Mastodon.social or Switter.at which are bigger, publicly-funded instances.

But for the actual membership of KinkyElephant.com I may restrict it to Bondage industry types, models, amateur bondage photographers, and fans who are customers of RestrainedElegance.com, SilkSoles.com, or have bought from our eStores etc..

If you would like to join in, please contact me and I will issue you an invitation so you can join while public signups are closed!

All the best, a still very-post-viral Hywel

Tutorials Survey for 2019

Hi Everyone!

When I was starting out, I was greatly helped by bondage producers and models sharing their expertise online. Our tutorials are a way of paying that back.

But what topics should we cover? What is the best way of presenting it? Are you even interested at all?

I’ve put together a quick (3 minute) survey to help me plan our tutorials for 2019 and I’d really love to know what you think!

Take the Bondage Tutorial Survey here

Thank you!

Photo and video gear for sale

Hi Everyone

I’m getting rid of some older photo and video gear to clear out some space in the RE kit room (and because Ariel has rightly gone on strike until the kit room is in a safer, less-cluttered state to work in).

I’ll be putting stuff on eBay, but I’d rather the kit went to kinksters who might shoot wicked things with it!

To that end I’ve got a few “package deals” on offer to anyone who would like to acquire a shooting setup.

I’ll get photos etc. together in due course as I’ll need those to post on eBay anyway, but if you’re interested in taking any of the packages off my hands as a job lot to shoot with, it would be a lot easier for me and a lot more satisfying to send kit off to a good new home. (I hate getting rid of gear, have I ever mentioned that?

General Note: Postage

I’ve not yet priced up posting and packaging, which is one of the reasons I’ve not got this stuff on eBay yet. So prices here EXCLUDE P&P. Happy to post stuff but we will need to add P&P at cost, email me at webmaster@restrainedelegance.com to discuss. Or you can collect in person for nothing, of course.

So what am I getting rid of?

Micro Four Thirds Shooting Setup

  • Panasonic GH4. Superb video/stills hybrid camera, the best small camera set-up for shooting 4K video. Used on many RE productions, including “The Underground” and Pony Girl series ES features. Also useful for stills- I have shot a few RE sets with it.
  • Panasonic 7/14 mm f/4 wide angle lens
  • Panasonic 12-35 mm f/2.8 – an excellent quality standard zoom lens
  • Panasonic 45mm macro lens
  • Gorgeous Voigtlander 25mm f/0.95 “see in the dark” manual focus prime lens. It’s this lens that makes me most reluctant to sell the GH4, it’s a stunner.
  • Olympus 12-60mm f/2.8-4 4/3rd lens with 4/3 to micro 4/3 adaptor. Full pro quality lens, lovely optics, I’ve shot many videos with it and also landscape photos up to 24″ x 36″
  • metabones speedbooster adaptor for Canon EF lenses to micro 4/3
  • battery grip and extra batteries- all you to run all day (and into the night) on one set of batteries. I used this in the mountains for extended timelapse, but it is great for stills shooting as well.

Potentially also a Libec video tripod to give a complete video shooting set-up. (That’s what we shot with on the British Fetish Film Festival for example).

Potentially also including a Panasonic GF1 pocketable camera with detachable electronic viewfinder, 12mm and 20mm pancake prime lenses. Mostly useful for stills, does shoot video but only to 720p rather than 1080p I believe. Still, useful as a master wide cam for two camera shoots to cover yourself just in case the main cam is blocked, I’ve used it as such in the past.

Why I am Selling It?

Yeh, I’m asking myself the same question. Basically it is down to space in the kit room and space in the car when we go on location. Although the GH4 is a kick ass camera, it doesn’t share lenses with the rest of my set-up so easily. (The Metabones adaptor works, but it’s not as good as native lenses). This means an extra packing case on every trip, and I find myself increasingly relying on my Sony camera for all the stuff I used to use the GH4 for, because it kills two birds with one stone, being a great backup to both the Hasselblad and the RED.

It is a wrench, but Ariel is right, we need the space and having a complete lens kit for micro four thirds just takes up too much space.

Price

New, this set-up cost well over £7000! Based on eBay recent sales, the GH4 is worth around £500 and the lenses 400+400+300+400+250+400 = £2150. The GF1 with lenses maybe £250. The libec tripod around £100.

So there’s at least £3000 value in the package. Will anyone give me £2500 for the lot? It would set you up for video production nicely- you might need to add a shotgun mic (Rode or similar) and some lights if you haven’t got any, but potentially it’s a two-camera set-up, even.

DJI Osmo+ hand held gimbal camera

It’s one of these: LINK. It’s a handheld gimbal for steady shots as you move, built in camera with zoom lens, and you use your phone as a monitor. Shoots 4K, excellent for roaming around shots and the zoom lens makes it very much more versatile than similar stuff (or a gimbal for your phone, I know because that’s what I tried first).

Why Am I Selling It?

I LOVED the shooting experience and form factor of this, shot quite a few things with it at our location trip in Cornwall, including Ariel and Penny in the hot tub. It does slow mo, it’s generally a delight to use. So why I am selling it?

Because I liked the form factor so much I bought a hand-held gimbal for my Sony A7Rii, and I find myself taking and using that in preference to the DJI.

Price

New is about £580, eBay shows they are going for around £450 second hand, yours for £400 if you use it for kinky productions.

Canon shooting outfit: Canon 7D and L series zooms

Canon 7D used for countless RE films and stills sets, including top sellers like Sophia Smith Bedroom Slavegirl. Alexander Lightspear still shoots sets for RE using his 7D.

Canon L-series 24-70mm f/2.8 and 16-35mm f/2.8 zooms.

This outfit would set you up with a complete pro-quality shooting set-up for stills and video with older but top-notch-of-their-era zoom lenses. I’ve used this camera and lenses to shoot a wedding, vintage fashion, and loads of RE sets.

Why am I selling it?

I need the space in the kit-room. I don’t use these two zooms much any more – I prefer primes for stills (which I am not selling, sorry), and the Canon zooms I do use are staying on my RED. So I can part with this camera and the two zooms which work best on it without compromising my current shooting kit.

Price

Body is around £300. Lenses are 450 + 600 = £1050. Value £1350, I’ll sell for £1100.

Gekko Kelvin Tile LED video lighting setup

The Gekko Kelvin tiles are bi-colour LED 1×1 panels which were the workhorse video lighting for RE for several years; Slave Auction and most of the other early ES films were shot using them. They can be operated by mains or by V-lock battery (which is fantastic for location shoots). They are dimmable, and the colour temperature is adjustable from about 2500K to 7000K ish via dials on the back. They’ve got removable plastic diffuser panels on front so you can choose harder or softer light.

Add the Kelvin Tile Paintbox, though, and they transform to a complete coloured light solution. You can dial in primary colours, any gel colour you think of, adjust saturation and brightness, or control any of the six physical LED colours directly (each LED is actually a red, a green, a blue, a warm white, a cool white and an amber and all can be controlled directly).

Unlike cheap LED’s, their colour rendition is EXCELLENT- and more importantly, variable. You can dial in a plus or minus green/magenta tint with the paintbox controller, which is extremely useful when matching natural light or other lighting on location.

If you are a DMX wizard, you can control via computer, but for us mere mortals the control box is necessary.

Why am I selling them?

Because I love the technology so much that I’ve invested in their bigger, badder, actual-Hollywood-film brother, an Arri Skypanel S60.

There are two caveats about these lights. 1) Because they have six colours of LED and most of them are dimmed to give the right white balance at any one time, they are not as bright as some solutions. I ran them in banks of two or three to make up for this, which also gives the nice side effect of broader, softer and more flattering light. 2) The buggers do have a bit of a tendency to overheat and blink if used in a hot studio for too long (especially if run from the mains adaptors, which generate a fair amount of heat). They’re fine as soon as they cool down a bit.

Be aware of that and they’re really useful lights. I used them for years, and I only upgraded to the Arris for convenience of packing and carrying around the same light output and colour control in a more tightly integrated package. They’re fine for short trips, but getting them on ferries I needed a more compact fit-in-the-car solution. (Or maybe I should have just bought a van).

The reason I have six of them was that I could run four at once- two or three as the key light, one as a fill, one as a backlight, and have a spare or two in case any of them started to overheat. If you don’t do long shoots or don’t shoot in really hot studios, or mostly shoot on battery, you’ll be fine. But in all good conscience I have to let you know of the shortcomings.

Price

Well, it depends. I have six of them, but only one Paintbox controller. I need to get rid of at least some of them to make space in the kit room. If I put them on eBay I might just sell two or three of them, keep the others and the control box myself. But if I can find them a good home as a complete set-up, you can have the control box and all six lights.

Hard to find prices on eBay but they were £1000 each originally, plus £500 for the control box. They are a bit dim compared with cheap bicolour panels today, but the complete colour control with the Paintbox puts them in a whole different category- they’re a creative powerhouse, and I had to spend a LOT of money to match them.

If you’ll take the whole lot off my hands as a job lot, I’ll accept £2500 for all six plus the control box. (N.B. if you need postage you’ll have to budget for that too as they come in around 7kg each with all fixtures and fittings).

Add a few cheap kit stands (they work just fine on cheapy ones) and you’ll have enough lighting to shoot feature films. I shot a mainstream feature with these plus a few cheap tungsten parcans and backlights for the scenery.

2x Core Flash CF-300 mains-powered flash heads

SOLD! (Provisonally!)

Two cheap and cheerful mains-powered studio flash heads, with reflectors, with slot for mounting umbrellas. Originally donated by RE member Merlin, they were used to light the white infinity cove in the old RE house for many, many photosets including the RE lexicon.

They’ve been sat on a shelf since we moved, I’ve decided to sell the cove sections so they’re surplus to requirements.

Great starter kit for getting up to speed with flash photography, just add a cheap Infrared flash trigger.

Price

New, a two-unit set up costs £400. Similar units seem to be going for £100 each on eBay, give me £150 and you can have the two.

Ronin Gimbal Rig

More of a specialised item, this is a full-blown camera gimbal rig. It’ll take the RED, but I used to use it with the Pansonic GH4. I’ve shot feature films and many RE videos on it. This is the original full-sized Ronin, not the later Ronin M, and it can take any dSLR and heavy lenses, all the way up to cine cameras. Comes with a remote control box and dedicated flight case.

Why I Am Selling It?

Tennis elbow. I’ve been forced to switch to using a lighter hand-held gimbal set-up, even though this one is technically far superior.

Price

New it was £2000. They are going for around £900 on eBay, yours for kinky purposes for £750.

How Much Does A Bondage Producer Earn?

My lovely wife Joceline (whose screen alter-egos Ariel Anderssen and Amelia-Jane Rutherford you will likely know) just posted a video on her YouTube channel about how much an Internet model earns. Oh my god, this is SO un-British. That probably seems strange to Americans and maybe people from other cultures, but in the UK it is a really taboo thing to talk about. Doing so was really brave.

You can see her film here:
https://www.youtube.com/watch?v=aY74D89eIs0

Between us, Joceline and I have evolved a policy of being more and more open and transparent. It’s really important to us. So I thought it would be cowardly of me not to match her in transgressing this British taboo. I’m still too cowardly to vlog about it, of course, so here’s a long essay!

I’ve spoken about website economics in the past in general order-of-magnitude terms. But what can you actually make as a bondage producer?

Well, unlike modelling, income is limited by sales rather than the number of billable hours you can charge to clients for standing in front of the camera. As a result, I suspect that there’s a much wider range of incomes possible for being a bondage producer. Clearly, Kink.com have a much higher turnover than RestrainedElegance.com does. But here’s how the numbers stack up for me.

This is based on my last tax year for which I have accounts; the next year is due to be sent off to the accountant this week but I don’t have proper figures yet.

If you follow producers on twitter it is probably no secret that sales have declined across the industry since then; we’re all hoping it turns around.

My total sales were around £120,000 AFTER deductions from billing partners (who typically take between 15% and 50% of the sales figure customers actually pay to download the content). So I’m only counting the money that actually got paid to me, not what was paid out by you kind folks.

Wow! I must be super-rich, right? Sadly as a producer most of that goes straight out again. There are a lot more overheads than in being a model. So my profit margin was almost exactly 20%. My actual profit, the money I have to live on, was £25k.

Of those sales, the lion’s share was Restrained Elegance membership, maybe 70%. 20% comes from cart sales including Elegance Studios, Clips4Sale and the rest, and the remaining 10% comes from custom video commissions and external jobs. SilkSoles sales are modest, we do that mostly for love. These numbers have been broadly consistent over the last few years.

Of the expenses, by far the biggest was models (and a few other employee costs for friends who help with some admin jobs like web programming and doing data entry on shopping carts for me). That came to £30,000 or a cool 25% of turnover. (This money has to be spent up front, months or even years before the sales from a given shoot might pay off, by the way. So I’ve got money invested in material I’ve shot but haven’t sold yet.)

Website hosting and fees, location hire, repairs and renewals of broken or worn-out kit, insurance, licence fees (for music for the videos), professional fees like accountancy, purchase of props, costumes, bondage gear, and general expenses like electricity and heating etc. make up the bulk of the rest.

This is a little disingenuous, because I also invested £20k that year in the Sony A7RII and lenses, plus a replacement for the ten-year-old video tripod which was no longer really safely holding up the RED on shoot days. I did have some choice about investing that money or not, so I could have had a bigger profit if I’d not done that. This is always the way with investment for the future though- jam today, or choose to sink the cash back into the business for the longer term?

How much worse have sales got since then? Quite a lot worse. I’m going to be lucky to hit £100k turnover this year, even with some big customs and more external jobs. As you can see, when your profit margin is only £25k, losing £20k turnover is a big deal. Annoyingly, few of the expenses scale down with lower sales, at least the way the business is currently structured.

For now, I’ve compensated by buying less kit (anticipating this might happen is partially why I did the two big-ticket purchases in that previous tax year). I’ve brought a few more jobs in-house. We’ve reduced the shooting schedule a bit because we’d got to the silly point of having more than two years of content on disk- which makes no sense when sales may decline further if the economy tanks some more, the pressure from piracy and the looming threat of increasing government censorship.

So we’re striking a balance between shooting fantastic new stuff with hot new models, getting through the content we’ve already shot a bit more, and finding more shoots via customs. I know a lot of producers have switched over to customs funding 100% of production- I don’t want to do that even though it would probably be better business. I hope it isn’t pretentious to claim to be an artist and the commissions are fun, but if I didn’t get to shoot any of my own ideas I don’t know that I’d be able to carry on long-term.

I’ve been in the business for nearly 17 years now, we have good brand recognition I think, and a fantastic audience of regular customers. I’m lucky enough to be able to do this full-time, and I know not all producers can do that. I don’t know how this compares to other producers right now. I get the feeling I’m probably losing out by not pursuing customs more assiduously – but in return I get to shoot more stuff from my heart, which is REALLY REALLY important to me. It’s why I took this up as a full-time job in the first place 🙂

I get the impression that producers concentrating on mass video production are doing best right now- the guys and girls posting daily new videos to Clips4Sale funded via customs. I could do more of that if I pulled back on how many stills sets I shoot. I love stills best, though.

So unlike Joceline, I don’t have any real notion of where we sit in terms of how much it is possible to make as a bondage producer so I can’t give you a broader perspective. I hope it’s been interesting, and I hope you don’t hate me (seriously. I had shivers writing this post. It is SO Un-British to be open about this stuff. But. Transparency. Bravery.)

Urgggh. Please don’t hate me.

Hywel